Our Reason to B: Why We Became a Certified B Corporation
Summary: At Reason One, becoming a Certified B Corporation™ wasn’t just a goal—it was a natural step rooted in our commitment to responsible business practices. We believe business has the power to drive positive change, and B Corp certification provides a clear framework for making an impact across three key areas: reducing our carbon footprint, building a meaningful workplace, and staying competitive.
From minimizing the environmental impact of our digital projects to fostering a culture that attracts and retains top talent, B Corp standards guide everything we do. By focusing on the triple bottom line—people, planet, and profit—we’re not only driving sustainable growth but also strengthening our values-driven culture.
Here are the three key reasons why B Corp certification matters to us and how it shapes the way we operate.
Reason One: Why B Corp Certification Matters
Our decision to become a B Corp reflects our commitment to doing the right thing. While our digital services may not always appear directly tied to environmental or social impact, the websites we build do leave a footprint.
We’re committed to reducing the carbon impact of our projects while creating digital solutions that support healthcare access and drive fundraising for important causes. Adopting responsible business practices isn’t just an option for us—it’s a fundamental commitment to using business as a force for good.
Reason Two: B Corp Certification Enhances Recruitment and Retention
Being a B Corp helps us build a stronger team by attracting individuals who share our values. Research shows that a significant majority of employees prefer working for organizations with strong corporate social responsibility (CSR) practices. For example, many millennials—who represent a growing percentage of the workforce—seek roles that align with their personal beliefs, with fulfillment often tied to making an impact through their work.
By becoming a B Corp, we can offer a workplace where employees find purpose in their daily contributions, supported by policies that encourage giving back. This commitment not only attracts top talent but also keeps our team engaged and invested in our mission.
Reason Three: B Corp Certification Keeps Us Competitive
B Corp certification sets us apart in a competitive market by demonstrating our dedication to sustainability, equity, and accessibility. These principles resonate not only with employees but also with clients who value purpose-driven partnerships. Our commitment to these standards has made us an employer of choice, attracting team members inspired by our shared vision.
What’s more, B Corp companies consistently outperform traditional businesses. They lead the way in offering comprehensive employee benefits, such as health insurance and opportunities for community engagement, and foster greater leadership diversity. For Reason One, these benchmarks reinforce our belief that investing in people and values drives long-term success and resilience.
Building a Better Future, Together
By focusing on the triple bottom line—people, planet, and profit—we’re building a company culture that drives meaningful change. Becoming a Certified B Corporation was an easy decision, and we’re proud to join the global B Corp movement.
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