Our Path to B Corp Certification
Summary: From our inception, we’ve prioritized making a positive impact. Achieving B Corp certification is more than a milestone—it’s a way to formalize our commitment to sustainable and responsible business practices. Our journey to certification is grounded in our dedication to the triple bottom line: social, environmental, and financial good.
What is a B Corporation?
We’re glad you asked! B Corporation™ (B Corp) certification is awarded to businesses that pledge and prove their dedication to social and environmental excellence.
Certified B Corporations are companies that demonstrate their commitment to balancing purpose and profit, proving that businesses can be a force for social and environmental good. Since doing good has always been at the heart of our mission, starting the journey toward B Corp certification was a no-brainer for Reason One. To show you what we mean, let’s go back to the beginning.
A Purpose-Driven Start: How Our B Corp Mentality Began
Reason One came to life when two digital agencies, ecentricarts and BlueKey, joined forces. For our clients, this merger meant expanded full-service offerings, more resources, and broader industry expertise. For our team, it created an opportunity to work alongside digital experts who share a deep-rooted commitment to “doing good while doing business.” It was a win-win from the start!
Both ecentricarts and BlueKey were already committed to the “triple bottom line,” which balances social impact, environmental responsibility, and profitability. This shared approach was a key factor in bringing the two businesses together under one mission-driven umbrella.
From day one, we prioritized our impact on the world around us. We realized that both companies shared three core values that set us up for success:
A business philosophy grounded in the triple bottom line
Flexible policies that promote employee well-being and work-life balance
A client portfolio filled with organizations committed to making a difference
Everyday Commitment to B Corp Principles
Each day, we test and strengthen our commitment to these principles, and we’re proud of the results. A recent survey of Reason One employees revealed our team’s increased motivation to take on challenging projects when a client’s mission is focused on creating positive change. That’s a true B Corp mentality!
The Road to B Corp Certification
How do you become a certified B Corporation? Spoiler alert: it’s not as simple as flipping a switch! One of our team members suggested we try the “Getting to 80” program, which helps companies earn the first 80 points on B Lab’s certification assessment. With that, we hit the ground running.
“It’s really exciting. The road to certification is a lot of work, but it aligns with our team’s personal and professional ambitions,” says our COO, Stacey Bailey. “We want to keep evolving with respect to the triple bottom line, and the B Corp certification provides a framework for constant growth.”
Looking Ahead: Our Ongoing Impact and B Corp Journey
Reason One’s journey isn’t just about serving clients who are making a difference; it’s about making a difference ourselves—professionally and personally within our communities. Our pursuit of B Corp status is a way to formalize our commitment to this mission. As we look ahead, we’re excited to enter this next chapter, helping those who do good, do even better.
Since becoming a certified B Corporation in 2022, our commitment to positive change has only grown stronger. Subscribe to our newsletter for insights into our ongoing impact journey and updates on how we’re making a difference for our clients, our team, and our communities.