CREW Network Wins Webby for Digital Transformation
Summary: We’re proud to celebrate a major milestone with our client, CREW Network, whose transformative website redesign has been honored in the 28th Annual Webby Awards. This recognition in the Government & Associations, Websites, and Mobile category celebrates innovative design and user-first functionality.
A Global Association with a Mission
CREW Network is the premier global association dedicated to advancing women in commercial real estate. With over 14,000 members across 80 major markets worldwide, CREW provides industry-leading resources, including cutting-edge research, leadership development, career advancement, and networking opportunities.
To better serve its growing membership and enhance engagement, CREW Network partnered with Reason One to modernize its digital presence and create a seamless experience for members, staff, and stakeholders.
The Vision: Driving Digital Transformation
The initiative started with a deep assessment of CREW Network’s digital landscape, including its tech stack and future growth needs. The result? A strategic roadmap to overhaul their main website and build 56 integrated chapter sites, ensuring scalability, efficiency, and enhanced usability.
Key features of the redesigned platform include:
Improved Site Performance: Faster load times for global users.
Greater Accessibility: A website built to be inclusive and usable for all audiences.
Streamlined Event Registration: Simplified processes for members and chapter admins.
Global Search Filters: Easy navigation for finding CREW events and programs.
Customizable Landing Pages: Flexible templates tailored for individual chapters.
Integrated Lead Generation: Chapter-specific email forms to engage prospective members.
Results That Matter
Since the redesign, CREW Network has seen:
A 10% increase in engagement time on the site.
Growth in returning users and organic traffic.
Enhanced member satisfaction due to better usability and streamlined workflows.
These improvements go beyond numbers—they represent a platform that truly reflects CREW Network’s mission and empowers its members to thrive.
Celebrating Excellence at the Webby Awards
Dubbed the "Internet’s highest honor" by The New York Times, the Webby Awards highlight the best in digital innovation and excellence. For CREW Network, this recognition underscores the value of investing in accessible, user-friendly design that meets the needs of diverse global audiences.
Behind the Scenes of the Transformation
What does a digital transformation look like for a content management team? Get an inside view of the new platform in this video. From improved workflows to a simplified editor experience, see how the redesign empowers CREW Network’s staff to achieve more with ease.
Why Digital Transformation Matters
CREW Network’s award-winning redesign shows how thoughtful digital transformation can amplify an organization’s mission. By focusing on accessibility, usability, and performance, they’ve created a platform that drives engagement and delivers measurable results.
Ready to take your digital presence to the next level? Let’s collaborate.
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