Digital for Academic Medical Centers
Two missions, one domain. Most AMCs stop there.
AMCs aren’t just large health systems. They’re two organizations sharing one website while competing for patients and attracting researchers and academics. What seems like a content problem is actually a structural one, creating fragmented experiences and websites that serve neither mission as well as they should.
Services for AMCs
Unify your digital foundation
Two tech stacks, one website, and no shared roadmap. Assess what you have across your organization, identify costly gaps, and plan what comes next before the project starts.
One system, two institutions
A design system is more than a kit of parts. It’s the strategic infrastructure that lets your team publish consistently, accessibly, and at scale without having to coordinate every decision.
Patient aquisition
Find the patients you’re missing
Don’t lose community patients to regional competitors with simpler websites. Identify where your digital experience falls short, build a strategic roadmap, and prioritize access and conversion.
A design system is more than a kit of parts. It’s the strategic infrastructure that lets your team publish consistently, accessibly, and at scale without having to coordinate every decision.
Find the patients you’re missing
Don’t lose community patients to regional competitors with simpler websites. Identify where your digital experience falls short, build a strategic roadmap, and prioritize access and conversion.
Built for AMCs
Complex digital experiences cost you patients
A community health system with a fraction of your clinical capability will win the patient who can’t find your orthopedic service line or can’t finish scheduling online. National rankings don’t win patients; better digital experiences do.
Too many owners, no single source of truth
Your website doesn’t have one owner, it has dozens. We helped a major Southeastern AMC build a board-approved design system spanning its health system, university, and children’s hospital, without losing what made each distinct.
Your research program is nearly invisible online
Trials are buried. Faculty expertise is scattered. When trial content is built for search and connected to MyChart, recruitment becomes a function of good digital, not manual outreach. Both sides of your institution benefit from the same investment.
Let’s get the right people in the room.
Our healthcare focus means we understand the dynamics, pressures, and stakeholder complexity that make AMC digital transformation a unique challenge. We start with your organization, teams, and goals and build a plan that aligns digital strategy with overall system strategy.
Whether you’re early in your thinking or ready to move, we’re here.
Let’s start a conversation →
More insights from our team
The Voice of Reason
From UX to compliance, we’re constantly curious about what’s affecting AMCs.
“They ask smart questions, challenge in the right ways, and consistently connect the work back to patient access and broader organizational goals.”