Future-Proof Your Healthcare Website: Scalable Strategies for Growth

Stephen Barry, Product Manager at Lee Health, and Ben Cash, CEO of Reason One, advocate for a smarter approach: incremental improvements. By focusing on adaptable tech, scalable systems, and data-driven design, organizations can break the cycle and build websites that evolve with their needs.

“Websites are like living, breathing things—they need constant care and attention,” Barry explains.

Breaking the Rollercoaster Cycle

Many healthcare systems spend years neglecting their website, then burn it down to rebuild. This “set it and forget it” mentality costs time and money.

“So many health systems build the website, set it and forget it, and they don’t really evolve it,” Cash says. “And then inevitably, they burn it down every few years. This rollercoaster cycle can be really expensive, really painful.”