Bringing the human element to your healthcare digital roadmap

When I go on road trips, I like to use Waze. Besides the fact that I can get my trip narrated by Chris Rock (a delightful feature; highly recommend), it gives accurate information about road conditions reported, not by satellites, but by other humans on the road, in real time.

What if digital strategy was like that? Rather than only using past analytics data, what if we could harness real-time human feedback to build a roadmap that meets consumers where they are today, not where they were a few months or years ago?