Cancer Research InstituteMaking online donations easy for all

  • Strategy
  • Content Strategy
  • Web Design & UX
  • Digital Marketing
  • Web Development
  • Systems Integration
Asian woman in foreground smiling with three people blurred in background

A daunting donation process: 4 pages, 40 fields, and 750 words long

The Cancer Research Institute has a unique mission among other cancer nonprofits, dedicated to funding breakthrough research in the promising field of immunotherapy—one cause to cure all cancers. We partnered with their team to redesign their website with a user-centric content strategy, custom online community hub, and a streamlined donation and fundraising experience. While they serve numerous audiences and educate the world about the potential of immunotherapy as a cure, CRI’s primary purpose is to fund research.

To set them up for fundraising success, we reimagined and streamlined their donation pages—using a task-oriented approach to make donating quick and convenient. The CRI online donation process went from 4 pages to 2, required 25% fewer fields and buttons, and decreased from 750 words to 150. To make their donation process more effective without complicating the user interface, we embedded FAQs and tooltips as contextual pop-ups where needed and employed “progressive disclosure” to display certain fields only when relevant. The results speak for themselves: more donations and more support for cancer immunotherapy research.

10%increase in online donations to fund cancer research

Cancer Research Institute Desktop Homepage - We Are CRI
Cancer Research Institute Desktop - Patients Navigation Page
Cancer Research Institute's Field MilestoneTimeline for 1990 & 2000
Cancer Research Institute Desktop Donation Page - Ways to Donate
Cancer Research Institute Mobile Donation Page With Varying Monetary Amounts
Cancer Research Institute Mobile Donation Support A Fundraiser Page
Cancer Research Institute Mobile Find Your Fundraising Team Page