Why Reason One is a Kontent.ai partner: Collaboration, control, compliance

Digital teams are increasingly challenged to do more with less, in particular enterprise teams managing omnichannel content. Having a platform that allows teams to “create content once, publish everywhere” can create game-changing efficiencies in workflow and thus audience reach. A Kontent.ai partner since its inception, we have found several reasons to recommend this platform to our clients, particularly in the healthcare space.

Governance, control, and easy publishing 

Headless platforms rely on sophisticated content models for proper management—and thus omnichannel publication—of content. As a channel-neutral platform, Kontent.ai serves as a central hub for all your content, with the bonus of being a robust web channel management capabilities. The Content Assist feature lets teams dynamically manage content models, taxonomies and tags, allowing for the content and website to evolve along with your organization. Need to report about your content cadence? The Mission Control feature provides deep insights into content progress, pace, and performance so you can make decisions and optimize your processes.

Content team collaboration with Kontent.ai

Your website is only as good as your team collaboration, and Kontent.ai starts by supporting team function first. The platform’s visual editor, Web Spotlight, allows content creators to see their pages come together in real time rather than relying on multiple preview stages to confirm design and content choices. The Author Assist function acts as a helping hand for editors, suggesting things like repurposed content, translation, and optimization. And the ever-challenging issue of internal workflows is eased through Kontent.ai’s transparent collaboration tools, showing assignments, feedback, and version histories.

Advantages for healthcare organizations

For healthcare marketers, HIPAA compliance is a constant concern, especially with the rise of data breaches. Kontent.ai’s HIPAA-compliant platform provides the security healthcare organizations need to protect sensitive information.

Seamless omnichannel delivery

With the rise of telemedicine and the need for information across multiple platforms, healthcare providers require omnichannel content delivery. Kontent.ai’s API-driven architecture allows for seamless content distribution across websites, mobile apps, patient portals, and even IoT devices.

API-driven technology

Patient portals, telehealth, symptom-checkers, find-a-doc/find-a-location platforms: healthcare websites rely on a complex stack of different tools to get patients what they need. With so many platforms with different roadmaps and functionalities, healthcare marketers need the flexibility to easily change platforms when system needs change. Kontent.ai’s API-driven tech allows for strategic changes without a complete rebuild, making website evolution budget-friendly and low-stress.

Structured content for personalized patient experiences

Healthcare organizations often need to create personalized content that resonates with different patient demographics and health conditions. Kontent.ai's structured content modeling allows digital agencies to build scalable, reusable content that can be personalized based on individual user profiles. This ensures that patients receive the right content at the right time, enhancing user engagement and satisfaction.

Curious about Kontent.ai? 

At Reason One, our mission is to empower our clients with the best tools and technologies available. Kontent.ai’s Mission Control, API-driven flexibility, governance and collaboration features, visual web channel editor and optimization support make it an excellent choice for many organizations, healthcare in particular. 

To learn more about why we partner with Kontent.ai, check out our solutions page and sign up for our newsletter.