Prisma Health’s Award-Winning Digital Transformation
Summary: We're thrilled for our client, Prisma Health, for their well-deserved recognition of this game-changing project: merging their web properties under a new brand and launching a new intranet, all during a global health crisis.
A Merger That Sparked Innovation
In the wake of a merger, and despite obstacles posed by the pandemic, Prisma Health completed a daunting web-based initiative. Working with Reason One, the organization successfully unified two digital properties under one new brand, PrismaHealth.org, extending access to vital patient resources. The feat was so impressive that the organization has now received a 2023 Bronze Digital Health Award, appearing alongside such esteemed names as The American Heart Association and AARP.
Honoring Excellence in Digital Health
The Digital Health Awards highlight the best in digital health resources for consumers and health professionals, recognizing and raising awareness of significant industry advancements. Now in its 25th year, the competition occurs twice annually to reflect the rapid evolution of the digital health landscape.
Building a Unified Healthcare System
Prisma Health was born from the merger of Greenville Hospital System and Palmetto Health, creating the largest nonprofit healthcare system in South Carolina. While united under one umbrella, the organization inherited outdated intranets that lacked essential functionality. With COVID-19 reshaping healthcare delivery, a centralized source of information became critical to serving its 1.4 million patients effectively.
Image provided by Prisma Health
“The purpose of PrismaHealth.org was to unify and replace our legacy websites, providing an exceptional consumer experience by making it easy to schedule appointments and receive care,” said Richard Baldwin, Manager of Digital Engagement Services, Prisma Health. “This is done by helping our patients find the doctors, locations and services that best meet their needs.”
Simultaneously Transforming Internal Systems
While developing Prismahealth.org, Prisma Health also partnered with Reason One to replace their legacy intranets. “This was the first major digital initiative we tackled as a newly formed organization,” continued Baldwin. “It involved presenting one unified voice to our teams and enabling members to find the tools they needed to do their jobs quickly. Launching during a global health crisis was a challenging and rewarding effort. It was only made possible through the combined work of numerous internal teams, stakeholders, and our external partners, including Reason One.”
Overcoming Challenges to Drive Innovation
Uniting two distinct organizations with varying systems and processes into one seamless experience was no small task. Beyond the logistical challenges of the pandemic, the project demanded extensive collaboration to align priorities across departments while ensuring technical integrations were handled with precision. By combining Reason One’s expertise in digital strategy with Prisma Health’s vision, the initiative delivered streamlined internal workflows and enhanced access to critical resources for both staff and patients.
Celebrating a Shared Success
The Digital Health Awards aren’t just about shiny trophies; they’re a nod to those pushing the envelope in technology to make healthcare better. Reason One values working with forward-thinking partners like Prisma Health to overcome barriers, drive innovation, and help those who do good, do even better.
Prisma Health’s efforts not only unified systems but also improved patient care and operational workflows, setting a new benchmark in digital healthcare transformation.
For more information about the Awards, including a list of all recipients, just click here.
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