Transform Your Intranet UX with Smart Design
Summary: Did you know 72% of people use their intranet daily, often multiple times a day? It’s time to make it a tool that’s easy to use, engaging, and effective. By employing task-oriented design and UX best practices, you’ll not only enhance employee satisfaction but also boost your internal ROI.
News Flash: Your Intranet Should Be Inviting
In a recent survey, 82% of respondents who rated their intranet as Extremely Effective, Very Effective, or Effective said it made their jobs easier. That’s a staggering number! Now, think about your company’s intranet. Does it empower you—or frustrate you?
At Reason One, we believe your intranet should make you feel in-the-know, excited, connected, and yes, even unstoppable. A well-designed intranet empowers employees to perform at their best, fueling organizational success.
How to Create an Engaging Intranet
The answer lies in turning your intranet from a burden into a beloved tool. Ready to reimagine your intranet? Here’s how to get started:
Understand Your Audience to Build Better UX
The first step to creating a successful intranet user experience is understanding your audience. Conducting interviews and user surveys helps identify the needs and motivations of your internal users, enabling you to prioritize features and functionality effectively. While this practice is common for external sites, it’s just as critical for internal platforms.
Should IT or MarComm Lead the Intranet?
When IT departments take the lead, only 38% of organizations conduct user testing. Since intranets are used across all teams, a collaborative approach is essential.
User testing is key to intranet success, ensuring it serves the needs of all employees. Collaborating across teams and gathering diverse feedback strengthens outcomes while fostering early buy-in.
Turn Insights into Action
Combine user feedback with analytics to strengthen your case to leadership. By involving employees in creating a tool designed for them, you’ll ensure it meets their needs and boosts satisfaction and productivity.
Task-Oriented Design: The Heart of Great UX
Effective intranet UX combines inspiration and facilitation. While external sites focus on engaging public audiences, your intranet should inspire a sense of belonging, shared purpose, and collaboration among employees.
Why Intranets Deserve Great Design
Your intranet deserves the same strategic focus as public-facing platforms:
A content strategy to organize and present information effectively.
An engagement strategy to foster ongoing use and relevance.
A visually appealing, functional design for users.
Investing in these areas helps align your intranet with cultural and operational goals.
Addressing User Needs First
Task-oriented design simplifies workflows and improves productivity by addressing:
Frequent tasks: Streamline activities employees rely on daily.
Pain points: Fix frustrating features—like a car with a faulty gear or cupholder.
Context matters: For example, 71% of survey respondents said their mobile app was not useful. In today’s flexible work environment, tools should adapt to where, when, and how employees work.
How to Start with Task-Oriented Design
Analyze User Behavior: Use analytics to identify the most-used features and prioritize improvements.
Gather Feedback: Surveys and user testing highlight critical pain points.
Plan for Iteration: Implement measurable changes and refine regularly.
Top Employee Insights from the Survey
When asked, “What would you do to improve the user experience?” These were the top five responses:
Make it easy to use, navigate, and find content.
Improve search functionality.
Enhance graphic design for better engagement.
Provide accurate and timely content to build trust.
Make the mobile experience more robust and effective.
These insights can guide your priorities as you plan and implement task-oriented design for your intranet.
Intranet Design Agency Partner
At Reason One, we specialize in creating intranet UX that empowers employees. For example, we transformed the intranet experience for Prisma Health by implementing tailored strategies and actionable solutions.
Need to convince leadership to invest in a better intranet? We’ve got you covered—here’s how.
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